About us

The team

Professionals working with startups for the past 10 years. We are passionate about business, design and technology. We are coffee-based life forms.

The experience

We work with MIT, JKX, 3IE and other startup accelerators and incubators to train new cohorts and help them build better products and services.

The passion

We love startups. Between us, we have founded and worked on 8 startups in different industries, trying every strategy in the book and getting wiser with each strategy shift.

Who we are

Marius Ursache

Founder & Trainer

Marius is an MIT teaching fellow and coach, experienced entrepreneur, designer and innovation consultant. Together with Bill Aulet, he created the Disciplined Entrepreneurship Toolbox after the book was first published. He is also the founder & CEO of Eternime, an Artificial Intelligence startup, and Metabeta, an accelerator management platform.

Marius loves tackling tough problems and projects, when he’s not away, traveling to remote tribal areas.

Vlad Bodi

Co-founder & Trainer

Vlad is an alumnus of the MIT entrepreneurship program in Romania, serial entrepreneur and marketing consultant. He has founded two software development companies, one which was focused on financial software and markets. He is also the founder of Hppy, a company culture and engagement online publication, and Metabeta, an accelerator management platform.

Like everyone on the team, he’s a coffee addict and loves to travel (mostly to warm-temperature areas).

Mădălina Onofrei


Mădă runs our daily operations and makes sure we’re on top of our business strategy. The only times she’s not creating spreadsheets or killing it on Trello is when she’s binging on a new TV series or exploring the great outdoors.

Diana Niculae-Grigorescu

Business Development

Diana has a way with words and people so she handles communication. When she is not talking to entrepreneurs and educators about the value of being disciplined, she loves reading books and collecting plants.